I recently stumbled across the new Modernista! website whilst doing a spot of investigate on some of our peers and competitors.

At first I contemplation that the site was simply a marvy thingumabob - a perceptive speed towards the energy to contrast c embarrass how 2.0 savvy they are. But then a thought struck me - this was leading somewhere that no digital power wants to go: The demise of the website. Why should clients remunerate spondulicks to save domain hosting, servers and a CMS when, as Modernista register, you can get it all concerning free via a series of ready-made web applications?

As our echnologies become more sophisticated our audiences' awareness of how to use the web does too. It is well-known vicinity today to look up companies on Wikipedia, croak review references on LinkedIn and view media via the likes of Flickr and YouTube. In fact it could be argued that Modernista don't equalize undeniably requirement the crude navigation system that they keep bolted over the top at all. The web is a huge library for anyone with access to use, a keyword search on Google brings back most of the information you paucity within a page or two.

So if an ad workings does not essential a website anymore can we until this validate that our clients do? OK Banks and kind Retailers still need bespoke applications looking for ecommerce and safe transactions but I ask oneself how long it influence be up front there are ready-made versions of their apps that we can all reject in the same way.

I that if this is the trend, the mantra 'content is king' rings truer than a day?