Link spam- What is that and how to deal with it?
Links spam is defined as a link connecting two web pages that exists solely for the effect of boosting up search engine rank [1]. The algorithms used by search engines today are based on the assumption that spider's web programmers would no more than afford high quality links from their websites [2].
As more and more internet users are disrespectful with the spirit of the current search engines function, assorted websites nowadays are exchanging links with other sites regardless to the as a matter of actual fact whether the information provided in the linked pages are related with their own. Some websites equalize do business by using this strategy (by present links to big noise's sites and accepting graciously payment in return)
So, how can SEO deal with these problems?
One alternative suggested by Langville and Meyer in their book is by adopting a method called 'bad miasmic method' in addition to the current algorithm used by search engines [2]. In this method, search engines are recommended to amerce a website whenever it provides a tie-in to other non-germane webpage. In other words, search engines may spread the chapter rank of a area based on the amount of links coming into it and then reduction the messenger stratum based on the amount of bad quality links it made to another sites.
So, how do you think about the recommendations made by these briliant fellows?
Other related pages:
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[1]Wikipedia, Spamdexing, , make obsolete retrieved May 28, 2008
[2]Langville, A.N. and Carl D. Meyer (2006). ,Google’s Page Rank and Beyond: The area of Search Engine Rankings, Princeton University gentlemen of the press, New Jersey
