Don’t upset your visitors!!

Are you sure that your advertising & web appearance is appealing to your viewers or targeted visitors?

Not Sure???

Then this post is highly recommended to you.

Day by day People are inventing new tricks & techniques to capture the viewer’s attention. Obviously, everyone wants to beat this tough competition to stay alive in this dynamic World. Nothing is wrong in that. In fact if we take a look at past few years then we will found many great inventions which actually revolutionized the whole marketing scenario like the concept of PPC, Online Affiliate Marketing, and search engine Marketing & many others.

But beware!! Some tricky techniques may take your visitors or viewers away from your site.

Some of them are as follows:

Interstitials: The contextual meaning of Interstitial is “In Between”. On the web Interstitials are the web pages that are displayed before an expected content page. This is a sort of reference page between two pages. This can be of any type like it can be an Advertisement, User’s information page & others.

If this is an advertisement then it can irritate your visitors as they won’t expect it in between their important surfing activities.

Interstitial can also be very helpful to the visitors by alerting the user that the next page requires a login, or has some other requirement which the user should know about before proceeding. Intelligent and cautious use of interstitial pages can avoid confusion and aid usability.

Pop Ups: Pop ups are small windows that comes out in the foreground of an Internet browser when using the Web. This is a form of online advertising intended to capture the attention or to attract traffic. In this a new browser window opens to display the advertisements when something on the screen is clicked upon or the mouse is moved over an element of a web page. These are usually generated by JavaScript or by other means as well.

The other different form of these kinds of advertisement is Pop- Under; which opens in a new browser window hidden under the active window.

Studies reveals that these forms of advertisements are annoying to users by delivering the commercial or other type of information without the permission; hence violating the user’s web experience. So we should avoid them. However, they can be integrated into some websites for other more practical purposes.

Also, Hover ad web advertisement can be a creative approach to Popup advertisements.

Electronic Messaging Spamming: Spamming is the unethical technique to send unsolicited bulk messages. Advertisers are using this technique profoundly because of low or no operating cost. Other popular types of spamming are Chat Spam, Mobile Phone spam, Blog spam & many others. We should evade these spamming techniques to advertise our products or services, as these might create a negative impression for the respective brands.

Unfavorable Redirects: Some webmasters redirect their visitors to altogether a different landing page then what they have shown earlier. Many time to a different domain also to support their affiliate’s advertisements. This activity compels users to leave your site. These are again very annoying to users. Some times users might not realize that a new browser window has opened & he might have struggle for switching the window.

Links that open in a new window: This is a very common mistake doing by the webmasters. They make the site’s internal links opened in a new browser window. This is not good for users & site owners as well. It actually resets the back button of the new window which may creates a big problem for users who want to go back to their previous page. We should not force then to open a new window without knowing them about this fact.

Splash Pages: Splash page is an introductory page (or very first page with some graphics or images like “Enter in Site”) of the website with eye-catching graphics (Flash, animations & more) and with no actual content (Sometimes very less content).

These splash pages with fancy designing techniques increase the load time of the site, which can push visitors away from the website. Visitors need the required information very fast without wasting their time.

Also, a Splash page keeps your site away from Search Engine indexing as usually these pages include flash animation, javaScript & other fancy techniques. Search Engines are not very friendly with these techniques.

Similarly there are many other things which can hamper your website or advertising growth.
Anything which might get your visitors away from you is always a bad thought!!